Work
Stella Artois Unfiltered

Stella Artois Unfiltered

Beer, Au Naturel

Stella OOH Bar
Stella OOH Bench
Stella OOH Chess
Stella Artois Unfiltered 'Beer, Au Naturel'
Stella OOH Bar
Stella OOH Bench
Stella OOH Chess

Stella Artois Unfiltered 'Beer, Au Naturel'

Stella Artois has gone back to its roots by launching a premium Unfiltered lager. Titled “Beer, au naturel”, the new campaign tells the story of a charming European town where people live as naturally as the beer they drink. The nudity of the inhabitants acts as a striking metaphor for the stripped back brewing process that allows the fresh flavors of Saaz and Mandarina Bavaria hops to burst through.

As the TV ad follows the journey of a naked barman delivering a freshly poured pint of New Stella Artois Unfiltered to his customers, the posters let us delve further into the slow-paced daily life of the village’s residents.

Site background image