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Mother London has appointed Omar El-Gammal and Miné Cakmak as its joint Heads of Strategy. 

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Mother London has appointed Omar El-Gammal and Miné Cakmak as its joint Heads of Strategy. They will be responsible for leading the agency's strategic output.

Omar is a long-standing strategy leader in the Mother business, having led strategy on the Uber account in the UK and other markets.
New to the team is Miné who has moved from Los Angeles after an impressive career in the US. 

Chris Gallery, CSO at Mother said: "The challenges facing our clients are getting more complex: economically, culturally, technologically. Omar and Miné have the range to help them navigate all of it, and the ambition to make sure we are the best and most inspirational strategic partners possible for our clients."

Mother names joint Heads of Strategy

As Bix obsessives, we're so excited to be the new creative agency for Weetabix. 

Mother welcomes Weetabix

Mother has hired Chris Chapman as executive design director, a new role for the agency.

Tom Bender, executive creative director at Mother, said: "Too often design is treated as decoration, something you sprinkle on at the end. Chris shares our belief that design isn't a finishing touch, it's a way of thinking. The best creative work is shaped by design from the very first conversation, and that's exactly what Chris brings. We've wanted him for a long time. Getting him feels like a big deal."

Mother welcomes Executive Design Director

Katie Mackay-Sinclair, Chris Gallery, Felix Richter and Teri Miller are elevated to global team, leading the Mother Family of agencies into the future

Mother has announced a newly formed global partnership group, the next generation set to lead the Mother Family of agencies. Approaching 30 years in business, and proudly remaining independent, the new operating group is tasked with stewarding Mother towards the next 30 years. The group will work with and report into global CEO Michael Wall and Mother’s founder, Robert Saville.

 (Global Chief Client Officer) who both joined Mother in 2022; and 

 (Global Chief Strategy Officer), who have been with Mother for almost their entire careers, and have led the evolution and successes of the London office over the past eight years. They will retain their existing responsibilities alongside their new global roles.

Michael Wall, Global CEO said: “This is a world class team. And they are proven and high quality practitioners for Mother."

"We believe that there has never been a better time to be a truly independent creative agency that is focussed on its clients, genuinely cares for its people and can act with clarity, speed and at scale in today’s marketplace.” 

Felix Richter becomes Global Chief Creative Officer, the first in Mother’s history, and will be working closely with the CCO’s across Mother’s offices in Berlin, Los Angeles, New York and Shanghai, and continuing oversight of London’s creative output.

Felix joined Mother as CCO of the London office in 2022, after 11 years at Droga5 in New York. He has brought great creative momentum to Mother, winning multiple back-to-back Agency of the Year titles, including International Agency of the year from Adweek in 2024. Mother London’s most recent work for Uber, KFC and IKEA, amongst others, has been heavily lauded.

Teri Miller becomes Global Chief Client Officer and is also promoted to US CEO, reflecting her role in transforming and growing Mother in New York and Los Angeles. Teri joined Mother in 2022 as US President from 72andSunny. In her three years, she has been pivotal in Mother’s growth. In the past year alone, there are 11 new clients, including Electronic Arts, General Motors, BlackRock and General Mills.

Katie Mackay-Sinclair and Chris Gallery have been at Mother for 17 and 16 years, respectively, originally joining as strategists. They made the transition into leadership as Heads of Strategy, before becoming Partners of the London office and are responsible for Mother’s longest-running, most effective and creatively renowned client relationships there. As part of the global team, Katie is elevated to Global Chief Brand Officer and Chris assumes the role of Global Chief Strategy Officer.

With a dramatic rise in client interest in independents with global capabilities, Mother is doubling down on working together across offices and the Family of agencies, building on what they are already doing for clients including Uber, Google, Dow Jones, Blackrock, Electronic Arts and more.

Mother’s entrepreneurial spirit has seen them birth, support and co-create a best-in-class integrated offering, through the growth of Mother Design in both the US and UK markets, the successful launch of Media by Mother, as well as investment in independent creative businesses 

SuperBloom House

Run Deep

Small World

Founder Robert Saville said: “We have spent the last two years planning the next chapter in our Mother story. And like all our decisions it comes down to people. People who believe in the values and ambitions of Mother."

"Teri, Felix, Katie and Chris are wonderful, talented and principled leaders who will help our brilliant people build on their incredible momentum and push Mother to new levels all around the world. Because, let’s face it, our industry needs a strong Mother now more than ever.” 


News. Agency News

Mother names joint Heads of Strategy

Mother welcomes Weetabix

Mother welcomes Executive Design Director

Mother Elevates Next Generation of Global Leaders