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Creative Review names Most Creative Agency 2025

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https://www.contagious.com/news-and-views/contagious-pioneers-2025

Contagious Pioneer 2025

Katie Mackay-Sinclair, Chris Gallery, Felix Richter and Teri Miller are elevated to global team, leading the Mother Family of agencies into the future

Mother has announced a newly formed global partnership group, the next generation set to lead the Mother Family of agencies. Approaching 30 years in business, and proudly remaining independent, the new operating group is tasked with stewarding Mother towards the next 30 years. The group will work with and report into global CEO Michael Wall and Mother’s founder, Robert Saville.

 (Global Chief Client Officer) who both joined Mother in 2022; and 

 (Global Chief Strategy Officer), who have been with Mother for almost their entire careers, and have led the evolution and successes of the London office over the past eight years. They will retain their existing responsibilities alongside their new global roles.

Michael Wall, Global CEO said: “This is a world class team. And they are proven and high quality practitioners for Mother."

"We believe that there has never been a better time to be a truly independent creative agency that is focussed on its clients, genuinely cares for its people and can act with clarity, speed and at scale in today’s marketplace.” 

Felix Richter becomes Global Chief Creative Officer, the first in Mother’s history, and will be working closely with the CCO’s across Mother’s offices in Berlin, Los Angeles, New York and Shanghai, and continuing oversight of London’s creative output.

Felix joined Mother as CCO of the London office in 2022, after 11 years at Droga5 in New York. He has brought great creative momentum to Mother, winning multiple back-to-back Agency of the Year titles, including International Agency of the year from Adweek in 2024. Mother London’s most recent work for Uber, KFC and IKEA, amongst others, has been heavily lauded.

Teri Miller becomes Global Chief Client Officer and is also promoted to US CEO, reflecting her role in transforming and growing Mother in New York and Los Angeles. Teri joined Mother in 2022 as US President from 72andSunny. In her three years, she has been pivotal in Mother’s growth. In the past year alone, there are 11 new clients, including Electronic Arts, General Motors, BlackRock and General Mills.

Katie Mackay-Sinclair and Chris Gallery have been at Mother for 17 and 16 years, respectively, originally joining as strategists. They made the transition into leadership as Heads of Strategy, before becoming Partners of the London office and are responsible for Mother’s longest-running, most effective and creatively renowned client relationships there. As part of the global team, Katie is elevated to Global Chief Brand Officer and Chris assumes the role of Global Chief Strategy Officer.

With a dramatic rise in client interest in independents with global capabilities, Mother is doubling down on working together across offices and the Family of agencies, building on what they are already doing for clients including Uber, Google, Dow Jones, Blackrock, Electronic Arts and more.

Mother’s entrepreneurial spirit has seen them birth, support and co-create a best-in-class integrated offering, through the growth of Mother Design in both the US and UK markets, the successful launch of Media by Mother, as well as investment in independent creative businesses 

SuperBloom House

Run Deep

Small World

Founder Robert Saville said: “We have spent the last two years planning the next chapter in our Mother story. And like all our decisions it comes down to people. People who believe in the values and ambitions of Mother."

"Teri, Felix, Katie and Chris are wonderful, talented and principled leaders who will help our brilliant people build on their incredible momentum and push Mother to new levels all around the world. Because, let’s face it, our industry needs a strong Mother now more than ever.” 


Mother Elevates Next Generation of Global Leaders

Nationwide has appointed Mother to help take its brand to the next level. As two brands that share a commitment to doing things differently, all involved can't wait to get started.

https://www.campaignlive.co.uk/article/nationwide-appoints-mother-creative-account/1908034

Mother welcomes Nationwide

AdWeek named us their International Agency of the year 2024. Read about it 

AdWeek International Agency of the Year 2024

More About Advertising made us their Agency of the Year 2024. See why 

https://www.moreaboutadvertising.com/2024/12/the-maa-agency-of-the-year-2024-mother-the-or/#google_vignette

MAA Agency of the Year 2024

We're pleased to announce (in many different languages) that Duolingo have appointed Mother to ideate and create content for the iconic brand in the UK.

Duolingo lands at Mother

We pride ourselves on being a place where you can make the work of your life, and enjoy doing so. What better way to mark this accolade than to collaborate with the next generation of creatives? Working with 

, a special Create-a-thon brought 13 up-and-coming filmmakers together to help bring to life some of the great things about working at Mother.

The things explored in the films include:

Not for sale film

A free, home-cooked by Jack, lunch (every work day)

A grand cash bonus for giving up the smokes

Will Stepney: willstepney@motherlondon.com

Keeping in touch as a global Mother Family

Create-a-thon

Mother in London welcomes a new Executive Creative Director. Hollie Walker joins the creative leadership - led by Felix Richter and including Kirsty Minns, Martin Rose, Tom Bender and Nick Hallbery.

Mother Welcomes a New ECD

We’ve been recognised as one of the Best Places to Work in the UK by 

Best Places to Work 2024

Creative Review crowned us the inaugural Most Creative Agency. See why 

 Creative Review Most Creative Agency

We’re Campaign’s Independent Creative Agency of the Year 2023. Read why

Campaign Independent Creative Agency

AdAge named us a standout agency in their 2023 Agency A-List awards. Read more 

AdAge Standout Agency

More About Advertising crowned us their agency of the year 2023. Read why 

More About Advertising Agency of the Year

We're proud to announce the promotions of Anna Murray and Emma Davenport and Martin Rose to production and creative leadership roles.

Anna and Emma, the current Heads of Production, to step up into the new roles of Chief Production Officers. The duo have worked together for twelve years at Mother.

Martin is promoted from Creative Director to Executive Creative Director. He built his creative journey at Mother, starting at the agency in New York in 2012 before relocating to London 11 years ago.

Mother Grows Leadership at Home

Mother Design announces the appointment of Kathryn Jubrail and Kirsty Minns as Partners in London. With their extensive experience, innovative perspectives, and proven track records, Kirsty and Kathryn will play pivotal roles in driving the studio’s creative vision forward.

New Partners at Mother Design

As Jägermeister’s first global creative agency of record, our teams in London and Berlin will be working to build the Jägermeister brand worldwide. As our first 

 client, we’ll donate our first-year profits from working together to inspire the next generation with creativity.

We’ve welcomed Jägermeister to the Mother family

After being diagnosed with cerebral palsy after a lack of oxygen at birth, years later 27 year old Lewis Fisher was also told he would never take his own selfie.

It’s something he took upon himself to change and worked with photographer and friend Richard Ansett to do so.

Using a speech generator the duo have been telling us how this project came about, what a selfie means to Lewis and about an upcoming exhibition they have been working on together.

DAM Presents: Selfie

The exhibition “Ukrainian Dream” introduced visitors to the dream that all Ukrainians share in light of current events. The collection of chosen artworks comes from the “naive” style of modern Ukrainian art that features the stylistics of primitivism, which is most apparent in children’s drawings, folk art, primitive art, and Art Brut.

This exhibition presented 20 works of Ukrainian contemporary art from 13 artists from different regions of Ukraine.

DAM Presents: Ukraine Art

We’re making our children proud as the AdAge Purpose-Led Agency of the Year. Find out more 

AdAge Purpose-Led Agency of the Year 2022

Mother has been awarded the Fair Tax Mark, becoming the first global advertising agency to secure accreditation to the gold standard of responsible tax conduct. Read why 

Mother is Fair Tax Accredited

We presented a uniquely curated selection of photography from our exceptionally talented roster of photographic storytellers for Mother London. Founded in 1982, Peter Bailey has built a stellar reputation representing leading photographers/directors who contribute to the field of photography.

DAM Presents: Peter Bailey Exhibition

Contagious have kindly named us one of the best and bravest creative agencies in the world in their Pioneers list. Read more about it 

We’re Contagious Pioneers

Mother has a long history of expressing our views on world issues. From the gay Russian dolls we sent to the Kremlin and our Blood is Blood t-shirts – which were both designed to protest for gay rights – to giant inflatable boobs put on buildings in London to point out the ridiculousness of women being shamed for breast feeding in public.

 – where we create goods that do good. Ideas-turned-products that can make real tangible change to big world issues. New products will be dropping regularly, so follow us 

Mother Goods

Mother is on a mission to make our industry more relevant and more attractive to new generations of creatives. 

Mother is on a mission to make our industry more relevant and more attractive to new generations of creatives. We always used to say we came to work to “make our mother’s proud”, but this evolution to “Make Our Children Proud” even being a one word change, has changed everything. We sat down with Adage to tell them all about it, read the full story 

We’ll invest the first year profits from new retained clients who appoint Mother without a full creative pitch, into the future of creativity. Imagine if all agencies did this – we’d collectively redirect millions and millions of pounds from processes that don’t get to a better answer and we’d be able to use that money to reach out to encourage a more diverse and ultimately a more representative group of brilliant young creative people to choose to dedicate their careers to making brand more relevant and successful.

Make Our Children Proud

We hosted the Unsigned Union Film Class of 2022, showcasing unrepresented filmmakers to commissioners and creatives.

Unsigned Union exists to celebrate and support underrepresented creators and emerging artists – from photographers and directors through to animators and illustrators. It offers practical support with access to and opportunities within the advertising world. 

DAM Presents: Unsigned Union 2022

Our Mother family is growing…the newest addition to our team is Felix Richter, who will be joining us as Chief Creative Officer and a Global Creative Partner. He’s best known for the last decade he spent at Droga5 in New York.

Creative Review names Most Creative Agency 2025

5.5.25

Contagious Pioneer 2025

Mother Elevates Next Generation of Global Leaders