It’s less than 100 days to the Olympic Games, and Coca-Cola’s anthem for The Games ‘Anywhere in the World’, created by Mark Ronson and Katy B has just gone on sale in the UK as part of their global ‘Move to the Beat’ campaign which we created with them.
The track uses the sounds of music, sport and Coca-Cola to create a unique rhythmic beat. Ronson spent four months travelling around the world meeting five young athletes, chosen for their sporting prowess and inspirational stories: GB table tennis player Darius Knight; US hurdler David Oliver; Russian sprinter Kseniya Vdovina; Singapore archer Dayyan Jaffar, and Mexican taekwondo martial artist Maria Espinoza.
Ronson experienced their training regimes first hand and then recorded the sounds of their sport in unique and unconventional ways. This journey was captured in a documentary recently shown in the UK on Channel 4 (and can still be viewed here: http://www.channel4.com/programmes/mark-ronson-the-beat-with-coca-cola/4od)
You can buy Anywhere in the World online now from iTunes here