The journey is the reward
Granimator™ was developed in early 2010 and released in April of that year to coincide with the UK launch of the iPad. It enables iPad users to create wallpapers they can share via social media and the online gallery at www.granimator.com.
Our vision was to showcase the best creative talent on a platform developed purely to inspire and enable creativity in new users. Our goal was simply to create something unique and creative; at no point at the beginning of this process did we ever imagine the journey it would take us on.
Now two years on, Granimator™ has grown beyond belief, surpassing all of our expectations. With almost 100 artist packs, it’ll never be mainstream, but for those who know and love it, it’s an exceptional creative platform offering a huge volume of quality content for free.
We’ve worked with some of the world’s best; from our idols to our favourite brands and music artists. Granimator™ has been used in exhibition spaces by the V&A and onedotzero; we’ve even collaborated with Creative Review, IdN, It’s Nice That and GASBOOK to co-curate their own sets of packs.
Along the way, Granimator™ has showcased not only the most renowned artists and studios, but also up-and-coming student designers. It’s taken us around the world on an incredible journey.
You could say Granimator™ taught us that success isn’t always hundreds and thousands of downloads, it’s the journey you go on. It also taught us one of the most important lessons of all; if you believe in your app, just get it out there, however simple or however niche it might be
Until you put it out into the world, you’ll never know where it might take you, nor be able to anticipate the potential value it could bring.