Inspired by the earlier "Recyclage de Luxe" campaign, the TV show aims to bring to life in an entertaining way Stella Artois' belief that if we all take small steps to treat Mother Nature well then the future can be beautiful. Hosted by Alain du Monde, father of the "recyclage" movement, the show consists of a sequence of 9 episodes through which Alain, his robot butler Albert 3000, the Mondettes, and their exclusive guests show that being green and stylish need not be incompatible, right down to the musical attraction – Florence et la Machine, playing their newly recycled release ‘You’ve got the love’. The Recyclage de Luxe show aired ‘Live from 1963' on ‘Le Toube’ – our 1960s YouTube channel. And it is supported by a comprehensive media spend, from Spotify takeovers, GQ partnerships and Metro cover wraps to an exclusive bloggers’ outreach program including luxurious three-course TV dinners delivered to 200 bloggers on the day of launch. Clique here to see the Recylage de Luxe Show on LeToube.