This IKEA campaign aimed to launch their 2013 catalogue. ‘Bright Shiny Colours’ aims to inspire the nation to bring life into their homes in a fun and colourful way.
‘Bright Shiny Colours’ tells the story of a woman who goes on a magical journey through the new Catalogue. The woman’s home starts out in beige and white before we see her step ‘through the catalogue’ and into a Technicolor IKEA showcase full of inspiring designs. When she emerges from the other side she has bags of inspiration to transform her home.
Three versions of the advert have been produced and include 60” and 30” adverts that run until October 7, as well as a full length two-minute ‘music video&rsquo. The advert is shot like a music video and pays homage to great dance sequences from the films Flashdance and Singin’ in the Rain, as well as the legendary Top of the Pops dance troupe Pan’s People. The music, ‘Bright Shiny Colours’ was originally a Shirelles track, but was given a modern re-working by band 99 Trees.Agencies: Mother London