In 2011, Mother & New Look launched the New Look Style the Nation series on Channel 4, a programme created alongside New Look, Two Four, Monterosa and Channel 4.
The series, celebrates the style and creativity of everyday girls and guys up and down the country – with one lucky stylista badding a dream job as a New Look stylist. But there’s also an exciting opportunity for people watching the show at home to get involved as viewers are invited to create their own looks online, and potentially see them worn on the catwalk during the programme.
Hosted by Nick Grimshaw, the programme scours the streets of a different city each week looking for contestents to take part in the show. Two finalists are chosen, who design their own collections in just 48 hours, which are then judged by fashion designer Giles Deacon and Barbara Horspool – New Look’s Group Creative Director as well as a different celebrity judge.