IKEA believes that the greatest nights are the ones spent in bed, because it’s only there that sleep can work its powerful magic. That’s why we’ve turned the idea of a great night out on its head, by swapping nightlife antics for bedtime behavior. In this campaign we’re rallying the nation to reclaim the still of the night and fall back in love with sleep in the most magical of ways. It’s time to pull an all-nighter under the sheets because Tonight is to Sleep.
Agencies: Mother London