With chicken-lovers around the UK asking ‘where the heck is the chicken?’, there was only one way to celebrate KFC’s full return after the chicken crisis. For the first time in 40 years, the British public got to meet the man behind the logo. The original Colonel Sanders. Directed by Radical Friend, the comeback spot remixes the Colonel’s own words, found deep within the KFC archives, about determination in the face of adversity. Words KFC still live by today.
Agencies: Mother London