How do you get people to be more daring with textiles? With the help of some ghosts of course.
IKEA’s latest spot, directed by Dougal Wilson, sees a gang of spooks made from colourful IKEA fabrics gatecrash a dull party, hosted by ghosts made from plain white sheets in a plain suburban semi. The colourful newcomers transform the party and the house from boring to banging. Inspiring the nation to “Be a Maverick with Fabric”.
Agencies: Mother London