We know the world isn’t always sunshine and roses but the optimistic folk at innocent see things differently with a glass half full of juice. A new Pan-European campaign ‘on the bright side’ aims to inspire people to see the world the innocent way. The TVC heroes people who share that positive ethos and strive to brighten their day by doing things we’d all like to do a little more of, given the chance. The print campaign brings a pop of bright colour to the grey city streets and brightens the gloomy winter months.
Agencies: Mother New York, Mother London