2017-10-21
Isn’t it funny how we only celebrate the big occasions? Christmas, anniversaries, weddings… Don’t get us wrong, those are great. But they only come around very rarely. That's why we decided to encourage people to celebrate the smaller things in life that bring us joy all year long, with the same energy and spirit we usually keep for the big ones. IKEA's new campaign brings the magic of celebration to different everyday moments we've all seen before - teenagers getting out of bed early, kids learning to tie their shoes, grandpa completing his crosswords. Small, not life-altering, but absolutely wonderful daily happenings.
Agencies: Mother London