To celebrate Stella Artois’ sponsorship of Wimbledon, we decided to inspire people by showing that both Wimbledon and Stella Artois were once unknowns. Today, people would bite your arm off for a Wimbledon ticket but back when it began in 1877, no one had even heard of it. The same goes for Stella Artois when it first arrived in the UK. Which just goes to show, if a little beer and a tiny tennis tournament can go from humble beginnings to household names, so can anyone.
The campaign kicked off with a film that tells the story of a young man who travels across Victorian London trying to sell tickets to the first Wimbledon… with zero success. A far cry from today. Directed by Andreas Nilsson, it draws inspiration from classic Technicolor movies like Mary Poppins.
We also created an immersive theatre experience called The Time Portal. The idea was that people showed up at a bar in Stoke Newington. So far so normal. That is until the eccentric landlord invited them out back to see a little something he’d been working on… a fully-fledged time machine! They were invited to step inside and travel back to the smoggy streets of Victorian London in search of the first Wimbledon. On their journey they got to meet all kinds of colourful Victorian characters, from a debonair detective to Queen Victoria, picking pockets and solving murders along the way.
The experience was created with Framestore and Olivier Award-nominated theatre troupe Les Enfants Terribles, responsible for the hit show Alice’s Adventures Underground.
Agencies: Mother London