Knowing where your passport is. It’s the ultimate test of good storage.
So IKEA partnered with Skype to discover whether the people of Britain could find their passports in a pinch. A banner on the Skype homepage gave people 30 seconds to locate theirs and then hold it up to their webcams. If they could, they won an actual holiday. If they couldn’t, they won an IKEA mini chest to store their passport in for the future.Agencies: Mother London