With hungry mouths to feed and not enough time in the day, cooking can sometimes feel like a chore. But IKEA know that fun is the one ingredient needed to turn everyday cooking into something we look forward to. When it works properly, the kitchen is a wonderful place to spend time. It’s a social hub for friends and family. A place to play. A place to unwind. A place to create and enjoy.
In Mother’s latest spot for IKEA, we follow a group of curious monkeys as they discover something extraordinary in the middle of their jungle home. A playground like nothing they've seen before. Things pop, slide, turn and spin. They explore drawers and cupboards, each filled with surprises just for them. It doesn’t take long for their curiosity to turn into utter delight, reminding us all what a wonderful place the kitchen can be.
Agencies: Mother London