This latest campaign for IKEA explores the start and end of the everyday in the bedroom and bathroom and launches at a time when IKEA new UK standard size beds, mattresses and bed linen are now available in all stores.
The advert highlights how we spend all year thinking about a summer holiday when in truth, we’ll probably have our best night’s sleep in our own bed. It’s the bed in which we spend the other 50 weeks of the year that really matters, and when it’s perfect for you - nothing else comes close.
Voiced by actress Prunella Scales, the advert emphasizes that when it comes to bed, there really is no place like home.
The TV advertising is supported by an integrated campaign that brings to life the A to Zzz tips across a number of communication channels including VOD, radio, CRM, social, experiential and PR. These simple, easy tips help to improve the bedroom and bathroom by making getting to sleep, getting up and getting out of the door in the morning that little bit easier.
http://www.ikea.com/gb/en/campaigns/atoz.html?icid=gb|iba|20140873|321Agencies: Mother London