The challenge on FRANK was to talk to young people about Cocaine for the first time in a generation. Research uncovered that there is no single killer anti-cocaine message, rather the biggest concern for ‘contemplators and dabblers’ is that there are so many stories about cocaine out there, it’s hard to know what to believe. So Mother London created Pablo the drug mule to deliver a range of messages uncovering the truth and revealing the darker side of cocaine. Whether it’s a pair of disagreeable nostrils, an out-of-control human heart, or a customs official’s rubber glove, no-one is safe from Pablo on his quest to find out more about cocaine and to arm young people with facts while he’s at it.
Agencies: Mother London