In July, the Barbican summer blockbuster show opened to the general public. Showcasing digital creativity since the first computer games, through special FX and specially commission artworks, to wearable tech and everything in between.
Mother Design created all the marketing campaign and exhibition graphics.
The Barbican’s Digital Revolution exhibition is billed as the most comprehensive presentation of digital creativity ever to be staged in the UK. The exhibition covers digital ‘archaeology’ from the 1970s to the present day with 100 creative software projects shown on their original hardware platforms.
Tom Munckton, Mother Design Director, said: “Exhibitions are usually about a given time period/style or artist. The Barbican’s Digital Revolution is about the development of digital creativity from the beginning to the future, each with hugely varied visual language. What is the common thread linking all the exhibits? Human interaction is the constant: Human Expression, Human interaction, Human Emotion. Our idea is to use the visitor as the canvas. We want to convey the immersive and interactive experience of the show. Visitors contribute to a number of the exhibits and we thought this linked in rather nicely.”
Rob Baker, Head of Marketing at the Barbican said: “We are really excited to be working with Mother Design on our Digital Revolution exhibition. Their imaginative ideas for this project capture the fun, playful and immersive nature of this show perfectly”.
http://www.barbican.org.uk/digital-revolutionAgencies: Mother London