This May, the Deputy Secretary General of the United Nations launched a new global campaign to end Open Defecation, the practice of defecating outside onto the ground, in full view of other people, wherever they can find a place in their community.
On a global level, whether people are aware of the issue or not, Open Defecation is shrouded in silence.
The campaign is about breaking that silence, allowing people to learn about the issue and discuss the subject openly. 2.5 Billion people in the world – one third of humanity – still lack improved sanitation facilities. One billion people continue to practice Open Defecation - a behaviour acknowledged as a key indicator of poverty and a major factor in the spread of disease.
The campaign aims to start addressing the world’s single most critical impediment to health and well being. In the consumer realm the call to action is not to give money, or sign a petition - but to give time. Time to think and time to learn. In the political and diplomatic world the call to action is to adopt the phrase, open a dialogue, and plan for change.
www.opendefecation.org draws attention to silence as a personal act of reflection and asks people to donate time to show their support for change, or use silence as an act of protest. The donated time is designed to honour all of those, especially children, who die silently, without the world's attention, because of the diseases that result from Open Defecation.
Mother created the site, as well as a global visual and communications toolkit currently being used by the UNDP, UNICEF, Water Aid, Water.org and The Global Poverty Project. Not to mention a diplomatic launch speech, a Wikipedia entry and a host of ideas yet to be launched.
To date we have seen the highest search volumes of the phrase ever, 500 hours worth of time donated on the site, #opendefecation trending on twitter in the US, and in an historic move, Indian prime minister Mahendra Modi has announced an Open Defecation free India by 2025, a promise that would see the number effect reduce by up to 600 million people.
"Open Defecation: Hands down the best designed and captivating political advocacy campaign in recent memory, made by the United Nations”
Please donate your time at:
http://www.opendefecation.orgClient Types: Charity, Human Rights