Entertainment icon Snoop Dogg is the frontman for this MoneySuperMarket campaign - Money'Snoop'ermarket.
A celebration of old school hip videos, Mother shot the ad on location in South Central LA. The spot features Compton residents in the protagonist Phil's fantasy cast of hip hop gangsters. Snoop's 'What's My Name' is on the soundtrack.
The spot is an extension of the feel good theme – Save Money, Feel Epic.
The campaign focuses on MoneySuperMarket’s car insurance offering and the savings that can be made by comparing the price of household bills.Agencies: Mother London