Mother Projects
Made in China
31st January 2014
Jokes are a great way of getting under the skin of a culture, especially one that can sometimes feel quite different… The ‘Made in China’ joke book was born out of our ‘Culture Back’ approach to consumer understanding (and our love of a good gag). When read as a whole it offers a keen insight into the overlap with British humour. But in some jokes, the divide couldn’t be greater…
