The Olympic Games are on their way and Coca-Cola has launched a new global campaign ‘Move to the Beat’, which we created with them.
Featuring Mark Ronson and singer Katy B, the spot features the new Coca-Cola anthem for the Olympic Games ‘Anywhere in the World’ which uses the sounds of music, sport and Coca-Cola to create a unique rhythmic beat. Ronson used innovative recording techniques as he travelled the world to capture the sounds of the Coca-Cola Move to the Beat athletes– five Olympic hopefuls chosen for their sporting prowess and inspirational stories: GB table tennis player Darius Knight; US hurdler David Oliver; Russian sprinter Kseniya Vdovina; Singapore archer Dayyan Jaffar, and Mexican taekwondo martial artist Maria Espinoza.
‘Anywhere in the World’ will be released as a single, and a documentary showing Ronson travelling around the world capturing the sound of sport was aired on Channel 4 and can be seen (by people in the UK) here: http://www.channel4.com/programmes/mark-ronson-the-beat-with-coca-cola/4od