Mother has created a new ad campaign for Coca Cola to communicate Coke’s sponsorship of the Olympic Torch Relay. The ad introduces Coke’s Future Flames campaign which aims to identify passionate young people and give them a chance to carry the Olympic Torch as it tours the UK ahead of the 2012 Olympics.
The spot features up-and-coming British actor Thomas Turgoose running across the country passing passionate young people on his journey. The ad concludes by calling on people to nominate a ‘Future Flame’ that they know by going here