To launch Acer’s Aspire S7 range, we created a new campaign featuring Megan Fox revealing a very different and unexpected side to her character, her deep passion for marine biology.
Using her Aspire S7 Ultrabook™, Fox leads a group of scientists to develop software – VoxFox - that can translate the sounds that dolphins make.
The campaign underlines Acer’s new brand positioning ‘Explore beyond Limits’ which is all about people living to their full potential and exploring their passions, it’s the second campaign we’ve created for Acer this year, the first saw Kiefer Sutherland using his Acer Aspire S5 Ultrabook to develop his love of baking.