This week we’ve launched ‘Tonight We’re Going Out Out’ an interactive music video and the next phase in the “17 Make-up Songs” campaign – a collaboration with up-and-coming bands and solo artists who write songs and make music videos, which convey the feeling that 17 make-up products elicit.
Mother and 17 Cosmetics commissioned ‘Tonight We’re Going Out Out’, which brings to life the product benefits of 17’s new volumising mascara – Blow Out Mascara that sculpts and teases every lash for bigger, bolder, bouffant lashes that are perfect for big nights out. Bringing on board London-based MC and singer Mercedes, we’ve created an interactive music video for the song, which takes the form of an interactive Tumblr style site. The track comes to life as you scroll down the page to reveal a series of video loops that are synced with the beat. The images show girls getting ready for a night out and Mercedes performing the song, which was specially composed for 17 Cosmetics, which is exclusively available at Boots.
You can listen to the track and watch the interactive video by going here: www.17blowoutmascara.co.uk or by visiting 17’s Facebook page www.facebook.com/17Cosmetics